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Why use an agent?
Selling a home takes more than just putting a "for sale" sign out front. You
need an agent with experience and training to help you determine the right
price, come up with an effective marketing strategy, and anticipate and solve
any problems that come up during the selling process. A real estate
professional can help you with every part of selling your home, and offer you a
smoother, hassle-free experience.
When you're selling your home, there are a number of advantages to working with
an agent:
He/she knows real estate values in your neighbourhood and will help price your
home competitively by preparing a market analysis of homes that have sold,
competing homes that are still on the market and homes that were on the market
but didn't sell.
He/she will establish a marketing strategy for your home, ensuring that it's
exposed to as many potential buyers as possible.
He/she takes care of the tasks involved in selling a house, ensuring that the
transaction is simple and low-stress for you.
He/she is an expert in the home selling process and will advise you of your
rights, options and obligations.
He/she is an experienced negotiator and will work for you to get you the best
possible price.
Effective marketing for your home
An agent can help you market your home by exposing it to as many potential
buyers as possible. The first step is putting it on the MLS. But listing your
property is only the beginning; your agent will prepare a personalized plan
that includes everything he/she plans to do to sell your property. At Royal
LePage, your property will be aggressively promoted through:
A posting on the Multiple Listing Service (MLS)
Royal LePage property advertising publications
The Royal LePage web site
Other Royal LePage offices and real estate professionals
Mailings to potential buyers in your area
Pricing your property right
If you price your property too low, it may sell quickly, but you'll lose out on
money. If you price it too high, it may not sell at all. Your agent can help
you figure out the best asking price for your home.
The benefits of the right price
A well-priced property may generate competing offers, which will drive up the
final price. Other real estate professionals will be enthusiastic about
presenting your property to their buyers. Your home will sell faster because it
is exposed to more qualified buyers.
Listen to the market
As part of your pricing strategy, your agent will put together a comparative
market analysis, which is a good indicator of what today's buyers are willing
to pay. It compares the market activity of homes similar to yours in your
neighbourhood:
Homes that have recently sold represent what buyers are willing to pay.
Homes currently listed for sale represent the price sellers hope to obtain.
Listings that have expired are generally overpriced or have been poorly
marketed.
Don't overprice your home
Some sellers believe that if they price their home high initially, they can
lower it later. Instead of making you more money, this strategy could end up
hurting you.
Early activity is key
. As soon as a home comes on the market, agents and potential buyers sit up and
take notice. If it's overpriced, interested parties will quickly lose interest.
By the time the price drops, the majority of buyers are lost. When a home has
been for sale too long, buyers will be wary and may reject the property.
You'll miss the right buyer.
You may think that interested buyers can always make an offer, but if your home
is overpriced, potential buyers looking in a lower price range will never see
it. And those who can afford a home at your asking price will soon recognize
that they can get a better value elsewhere.
You could run out of time.
You may end up having to drop your price below market value if your home
doesn't sell initially. Price it right the first time, and you won't end up
having to sell it for less than it's worth.
The elements of an offer
Here's a quick reference to everything you need to know about accepting on
offer on your home.
1. Price
Depends on the market and the buyers, but generally, the price offered is
different from the asking price.
2. Deposit
Shows the buyer's good faith and will be applied against the purchase price of
the home when the sale closes.
3. Terms
Includes the total price the buyer is offering as well as the financing
details. The buyer may be arranging his/her own financing or may ask to assume
your existing mortgage if you have an attractive rate.
4. Conditions
These might include "subject to home inspection," "subject to the buyer
obtaining financing," or "subject to the sale of the purchaser's property."
5. Inclusions and exclusions
These may include appliances and certain fixtures or decorative items, such as
window coverings or light fixtures.
6. Closing or possession date
Generally, the day the title of the property is transferred to the buyer and
funds are received by the seller, unless otherwise specified (except in
Manitoba and Quebec).
Renovating for resale
Renovations don't have to be expensive or extensive to offer you a good rate of
return. In fact, a quick coat of paint can go a long way to boosting your
selling price. Just make sure your new décor is tasteful, with shades of white
and tame versions of popular colours.
The kitchen and bathroom are your best bets for renovation with the highest
payback. Take a look at these average rates of return for home upgrades:
Interior painting and décor - 73%
Kitchen renovation - 72%
Bathroom renovation - 68%
Exterior paint - 65%
Flooring upgrades - 62%
Window/door replacement - 57%
Main floor family room addition - 51%
Fireplace addition - 50%
Basement renovation - 49%
Furnace/heating system replacement - 48%
New lighting - 84%
As an expert on home sales trends in your neighbourhood, your Royal LePage
Sales Professional can suggest which areas of your home could benefit from
renovation and increase its value.
Preparing your home for an inspection
If you're selling your home, be prepared for a visit from a home inspector, who
will be checking out the property on behalf of possible purchasers. Take a look
through your home using these steps, and repair any problems to ensure that
your inspection is a success.
1. Make sure the structure is sound.
Check to see if any renovations have damaged the structure. Look for termite
damage. Ensure that "settling" hasn't caused damage to the foundation or
support beams and joists.
2. Check if electrical and wiring systems are safe.
Loose wires or incorrectly installed or wired receptacles, switches or
electrical box problems are hazardous and should be fixed. All homes should
have a minimum of 100 amp service.
3. Look for leaks.
Water can leak into unexpected places, causing extensive damage over time.
Examine the underside of sinks and dishwashers, along ceilings, on floors or
along basement walls. Plumbing fixtures, water-using appliances, drain pipes,
water supply inlets and outlets, basements and roofs can all be causes and
sources of water damage.
4. Resolve safety issues.
Make sure windows open easily and lock securely, and entrances/exits can be
securely locked. Correct hazards such as hidden curbs, loose railings and
stairs, uncapped wells, etc.
5. Check plumbing.
Faucets should run easily and shut off completely, bathtubs should be properly
caulked and grouted, toilets should be bolted down securely, drains should be
clog free, and the water heater should be in good working order.
6. Make sure your heating and cooling systems work.
Make sure they are up to date, clean, in good working condition and have clean
filters. Check refrigerant in air conditioning units.
7. Have a friend take a look.
A general, unbiased overview of your home by a neighbour or friend may reveal
issues you might have overlooked.
Glossary of terms
Amortization period:
The actual number of years it will take to pay back your mortgage loan.
Appraised value:
An estimate of the value of the property, conducted for the purpose of
mortgage lending by a certified appraiser.
Assumability:
Allows the buyer to take over the seller's mortgage on the property.
Closed mortgage:
A mortgage that locks you into a specific payment schedule. A penalty usually
applies if you repay the loan in full before the end of a closed term.
Condominium fee:
A payment among owners, which is allocated to pay expenses.
Conventional mortgage:
A mortgage loan issued for up to 75% of the property's appraised value or
purchase price, whichever is less.
Down payment:
The buyer's cash payment toward the property that is the difference between
the purchase price and the amount of the mortgage loan.
Equity:
The difference between the home's selling value and the debts against it.
High-ratio mortgage:
A mortgage that exceeds 75% of the home's appraised value. These mortgages must
be insured for payment.
Interest rate:
The value charged by the lender for the use of the lender's money, expressed
as a percentage.
Land transfer tax, deed tax or property purchase tax:
A fee paid to the municipal and/or provincial government for the transferring
of property from seller to buyer.
Maturity date:
The end of the term of the loan, at which time you can pay off the mortgage or
renew it.
Mortgagee:
The financial institution or person that lends the money.
Mortgage insurance:
Applies to high-ratio mortgages. It protects the lender against loss if the
borrower is unable to repay the mortgage.
Mortgage life insurance:
Pays off the mortgage if the borrower dies.
Mortgagor:
The borrower.
Open mortgage:
Allows partial or full payment of the principal at any time, without penalty.
Portability:
A mortgage option that enables borrowers to take their current mortgage with
them to another property, without penalty.
Pre-approved mortgage:
Qualifies you for a mortgage before you start shopping. You know exactly how
much you can spend and are free to make a firm offer when you find the right
home.
Prepayment privileges:
Voluntary payments that are in addition to regular mortgage payments.
Principal:
The amount borrowed or still owing on a mortgage loan. Interest is paid on the
principal amount.
Refinancing:
Paying off the existing mortgage and arranging a new one or renegotiating the
terms and conditions of an existing mortgage.
Renewal:
Renegotiation of a mortgage loan at the end of a term for a new term.
Second mortgage:
Additional financing, which usually has a shorter term and a higher interest
rate than the first mortgage.
Term:
The length of time the interest rate is fixed. It also indicates when the
principal balance becomes due and payable to the lender.
Title:
Legal ownership in a property.
Variable rate mortgage:
A mortgage with fixed payments that fluctuates with interest rates. The
changing interest rate determines how much of the payment goes towards the
principal.
Vendor take-back mortgage:
When the seller provides some or all of the mortgage financing in order to sell
their property.
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